BLUE NILE JEWELRY CAMPAIGNS

Photo & Design Art Direction, Visual Design, Marketing Design

 

From 2018 to 2021, I served as an art director and designer at Blue Nile, supporting the brand across seasonal campaigns, catalog imagery, retail environments, and multi-channel marketing initiatives. My role included art directing tabletop photo shoots for Blue Nile’s extensive diamond and gemstone jewelry catalog, designing environmental graphics for showroom spaces, and collaborating with creative, merchandising, retail, and marketing teams to bring campaign concepts to life.

 

PREMIUM Collections

Creative direction: Amy Belledin. Art direction & design: Noele Lusano. Set styling: Devona Roy & Noele Lusano. Photography: Devona Roy.

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Social MediA

Creative direction: Jen Orth. Art direction: Noele Lusano.

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TRENDing GEMS

Creative direction: Jen Orth. Photo & art direction: Noele Lusano.
Set & prop styling: Angela Chilberg. Photography: Brian Weiss. Retouching: Roland Wong.