JEREMY'S ART DIRECTION
Art Direction, Photography, Styling, Production
As Design Manager and Photographer, I was tasked with elevating the brand for two brick-and-mortar department stores through editorial storytelling and weekly email campaigns. Working alongside the CEO, I art directed and executed visual stories which highlighted a range of merchandise, from home goods and beauty products to casual basics and preowned couture. I proposed a nostalgic look and feel to color and image which sought to evoke old San Francisco while remaining contemporary.
I was also responsible for sourcing models, stylists, and makeup artists on a trade for print basis. Without studio lights, I shot primarily in natural, augmented light, and on location outdoors. Along with these duties, I established post-processing workflows, standardized a digital image archive, and saw to various other creative production tasks.
